Best WordPress plugin for image optimization (Updated 2024)

Website loading speed has not become a ranking factor as Google starts to give preference to fast-loading websites. In this context, image optimization is an important factor to consider. Today, in this post, we are going to learn about some of the best image optimization plugin for wordpress.

There is a number of websites that can help you to reduce image size without losing image quality, but that is a Tedios job as we have to upload all the images to that online tool, and then after optimization, we need to download and then use on the WordPress site.

The better alternative is to use an image optimization WordPress plugin that can automate this process. This eliminates manual work for previously uploaded media on the WordPress site.

How do I optimize images in WordPress?

As discussed, there are a number of software and online tools available that can serve the purpose, but they are time-consuming. The latest, easiest, and fastest method is to use the WordPress plugin.

Best Image Optimization WordPress plugins

There are a number of tools available that are paid and free that can help you to serve optimized and Serve images in next-gen formats.

1. Imagify (Recommeded)

This plugin helps to reduce the size of an image without losing the image quality. This plugin is available for both paid and free plans. Imagify allows users to free

This is the best plugin I personally use on all our websites. The best thing about this plugin is that it works seamlessly with the WP Rocket plugin, which helps to improve website loading speed, and with Bunnycdn.

Features of Imagify

• Compress all your images in one click.
• Get both performance and quality thanks to Smart Compression
• Convert images to WebP and Avif formats.
• Can have backup of your original images and restore when needed.

You can buy Imagify pro at affodable price.

2. ewww image optimizer

This also an plugin that allows users to compress images automatically with lossless compression method. The compression method of this plugin is almost similar to imagify but the con of this is, it convert jpg to webp but for delivery, you need to opt for the cdn which service is paid.

Features of Ewww

• Unlimited images
• Pixel Perfect (lossless) compression
• Compress JPG, PNG, GIF, SVG*
• Resize image uploads
• Add missing dimensions
• Lazy load
• Auto-scale for responsive images
• WebP conversion*
• Sharpen thumbnail images
• Manage WordPress thumbnails
• Optimize any image folder(s)
• Convert images to ideal format
• Image backups

3. ShortPixel Image Optimizer.

The free plan of ShortPixel image Optimize offers 100 free credits per month, and to get unlimited, you need to opt for the premium plan.

Features of ShortPixel Image

• SmartCompress image optimization 
• Lossy/Glossy/Lossless algorithms 
• Automatic conversion to WebP/AVIF 
• Bulk optimization 
• BMP, TIFF auto-conversion 
• PNG, BMP, TIFF conversion to JPEG 
• EXIF management 
• Animated GIF to to animated WebP/MP4 conversion 
• Direct integration with Cloudflare by using a Cloudflare Token

4. reSmush.it.

The reSmush.it plugin is known for its image optimization capabilities but lacks in one thing that is delivery of webp images. reSmush supports PNG, JPG, GIF, BMP and TIFF images and can compress up to 5 MB for FREE.

This also allows to choose Image quality selector which ranges from 0 to 100, where lower the number indicase low and high number indicates high quality and less compression.

5. TinyPNG

TinyPNG is another popular plugin for image optimization, which offers you to compress 100 images for free and to remove restriction, you need premium version.

FAQ (Serve images in next-gen formats)

Conclusion

These are the list of best image optimization plugin for WordPress site free and premium. Let me know which of the plugin you are using and also any other recommendation that you are using and found satisfactory. Don’t forget to check out our products to purchase genuine and original license version at affordable price.